12562 - Content Strategist

Communications · Vancouver, British Columbia
Department Communications
Employment Type Permanent Part-Time
Minimum Experience Experienced
Compensation $29.00 - $31.00 per hour

Summary:


Reporting to the Director, Strategic Communications and Partnerships, the Content Strategist is responsible for developing and implementing a content strategy that support S.U.C.C.E.S.S.’s objectives and priorities related to branding, advocacy, and community relations. The Content Strategist will be responsible for designing a range of content for print, social web and digital platforms, including graphic design and videos, and will work strategically to drive audiences, generate traffic, increase brand awareness and boost engagement with various stakeholders. This position also ensures S.U.C.C.E.S.S. brand guidelines are consistent across all materials, social media strategy and marketing to secure the reputation of S.U.C.C.E.S.S. across a range of audiences. 


Reports to: Director, Strategic Communications and Partnerships

 

Key Duties & Responsibilities:


  • Plans and implements a digital and social content strategy based on S.U.C.C.E.S.S.’s objectives and priorities related to branding, advocacy, and community relations together with the Director
  • Designs graphics and content, and oversees sharing across print and digital platforms including intranet, social media, e-newsletter, website, graphics and videos, and other materials
  • Aligns content with S.U.C.C.E.S.S. priorities and strategies related to branding, advocacy, and community relations, and evaluates these tactics
  • Manages corporate social media channels using SEO best practices, provides regular trend analysis, metrics, evaluation and data reporting to demonstrate trends, and develops new engagement strategies
  • Monitors, collates, analyzes coverage of S.U.C.C.E.S.S. in social media, prepares engagement reports, and monitors social communities; advises Director of risks, issues, opportunities
  • Maintains and implements monthly editorial calendars for social media, e-newsletters, and other special projects
  • Supports programs with their use of social media for program promotional purposes to ensure it is aligned with social media best practices, including training and educating staff in correct use and outcome evaluation
  • Advises leaders and staff on communications best practices, provides consultation, guidance and planning for leaders to ensure effective and impactful communications and marketing standards
  • Writes, edits, proofreads, and designs a wide range of clear, polished content for different audiences on various communication platforms such as social media messages, news releases, website content, client/volunteer/donor stories, and presentations
  • Supports the roll-out of S.U.C.C.E.S.S. brand guidelines across the agency by ensuring appropriate use of design assets (e.g. logos, fonts, graphics/templates) as well as consistent tone, style, and voice of branded content, including training and educating staff in their use
  • Maintains and updates content on S.U.C.C.E.S.S. website and intranet to ensure it is relevant, up-to-date, and aligned with S.U.C.C.E.S.S. priorities and brand guidelines
  • Works alongside outside agencies to manage assets
  • Manages mailing lists and distribute external communications via Envoke software, including training staff in correct usage
  • Supports the implementation of major S.U.C.C.E.S.S. community relations events and activities with live, in-person communications and social media support
  • Prioritizes data-driven evaluation in designing and measuring communication outcomes to demonstrate behavior change and conducts analysis of business communication initiatives to meet and measure KPIs and prove results
  • Facilitates professional knowledge of internal communications and external community relations among staff and provides consultation, guidance and planning for leaders to ensure effective and impactful stakeholder relations, including advising for S.U.C.C.E.S.S. Foundation 
  • Develops and oversees the use of print and digital communication tools, resources, messaging, guidelines, best practices, and processes following brand guidelines and incorporates storytelling and brand journalism in supporting the organization’s internal communications, government advocacy and community relations strategies
  • Collaborates with the Communications Manager in developing brand-compliant internal and external communications materials and campaigns to advance strategic goals


Education, Training & Experience:


  • Bachelor’s degree in communications, public relations, marketing, graphic design, social media management, journalism or a related discipline
  • Minimum of 5 years’ experience in communications, public relations, journalism, graphic design or marketing, preferably in the social services sector
  • Professional accreditation or certification in related fields are an asset
  • Experience in designing content for print and digital, social platforms and working with content management systems like Envoke and Wordpress
  • Experience working with Adobe Illustrator, Photoshop, Canva and other relevant software
  • Training in data-driven marketing and experience managing paid social media campaigns
  • Knowledge of intercultural and social issues and culturally-safe service practices
  • Knowledge of human rights-based approach and principles of diversity, equity, inclusion, and accessibility
  • Knowledge of social services sector in the British Columbia and Canadian context
  • Knowledge of communications industry best practices
  • Knowledge of technology, current practices and trends for effective communication on print and digital platforms


Job Skills & Abilities:


  • Ability to build a modern content strategy that aligns with the organization’s objectives
  • Ability to design compelling, engaging content for print and digital platforms including social media, e-newsletters, videos, photos and website material
  • Ability to plan, shoot and edit short live videos, optimized for social media platforms
  • Professional level skill in graphic design
  • Excellent technical ability in MS Office, Wordpress, Envoke, Social Media platforms (Twitter, Facebook, Instagram, LinkedIn), Google Analytics and graphic design using Adobe Illustrator, Photoshop, Canva and other relevant software
  • Excellent written and verbal communication skills including the ability to use inclusive language and tailor messaging for diverse audiences
  • Ability to interpret and conduct data and trend analysis of website and social media metrics
  • Excellent project management skills with the ability to manage multiple projects simultaneously, and deal with emerging priorities
  • Excellent time management, attention to detail and organizational skills
  • Excellent project planning, presentation and consulting skills
  • Additional languages are considered an asset


Other Requirements:


  • Criminal record check Required
  • Ability to work occasional evenings and weekends as required
  • Ability to travel to multiple locations as required

 

 

About S.U.C.C.E.S.S.:

S.U.C.C.E.S.S. is a multicultural social services agency and registered charity located on the unceded Coast Salish lands of the xʷməθkʷəy̓əm (Musqueam), Swx̱wú7mesh (Squamish), and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) Nations, S.U.C.C.E.S.S. has been helping Canadians and newcomers to achieve their full potential on their Canadian journey since 1973. We are one of the largest social service agencies in Canada, with offices in BC, Ontario and internationally/abroad. We offer programs and services in the areas of immigration, newcomer settlement, English-language training, employment and entrepreneurship, family, youth and seniors programming, health education, community development, affordable housing and seniors care.


At S.U.C.C.E.S.S., we take care of our communities and our people!

Our staff is the source of our success and we make it a priority to ensure work-life balance for our staff. We offer a range competitive and comprehensive benefit packages to ensure the well-being our staff. Subject to the type of employment, benefit packages may include:

  • paid time off ‘monthly wellness days’ (up to 12 days per year)
  • additional agency holidays (3 additional statutory holidays)
  • 2 weeks annual vacation (starting) and up to 5 weeks (maximum)
  • company-funded pension (GRRSP)
  • extended health & dental plan
  • employee & family assistance programs
  • access to wellness programs (such as subscription to Headspace) , and more


S.U.C.C.ES.S. is an equal opportunity employer. We are dedicated to building an inclusive environment that embraces diversity of thought, backgrounds and experiences. We are committed to the equitable treatment of all individuals and will continue to embed diversity and inclusion principles within our policies, procedures, services, and activities.


Interested candidates please apply online by 11:59pm September 30, 2022.

While we appreciate all applications, only those selected for an interview will be contacted.

 

 

Thank You

Your application was submitted successfully.

  • Location
    Vancouver, British Columbia
  • Department
    Communications
  • Employment Type
    Permanent Part-Time
  • Minimum Experience
    Experienced
  • Compensation
    $29.00 - $31.00 per hour